Fountain Weekly Briefing: May 4

In the last week the UK has seen more businesses are starting to open their doors (if only digitally or for adapted services to their usual). So, this week, we’re focusing our attention on the practical things that you can do to maintain as much reliability as possible in your company, from leadership values to marketing.

Sending you warm wishes and solidarity,?

Rebecca Lewis Smith
Co-Founder & Director of Fountain

 

Google’s Performance Planner Guide

How do you maintain stability with Google Ads campaigns during this time?

PPC specialist Lee Sprout shows how forecasting is the safe way to see if your campaigns will continue to make you money, whether they’re brand new or already live.?He explains, simply and easily, how to use Google’s forecasting tool the Performance Planner and his six top tips for efficiency.

Google’s Performance Planner is yet another helpful tool from Google that utilises machine learning to give you assurance moving forward with your campaign strategy.

READ LEE’S INSIGHTS ARTICLE HERE

Retail Marketing: Cutting Through The Noise

Rachel Murray’s Retail Marketing: Cutting Through the Noise series continues; offering insights into the digital landscape.

In one such episode?Rachel, Radek Stejskal and Stepan Kopriva are joined by guest speaker Arnold Ma, founder of renowned Chinese-focused digital agency Qumin.

With insights from a country ahead of us in dealing with the exiting lock-down, Arnold brings some excellent insights into the digital marketing sphere and what the landscape could look like for the UK.

SEE THIS EPISODE HERE

Company Culture: A Triumph Over Coronavirus

Mental state is seldom talked about enough these days, yet is probably going to affect more of us than many of the other effects of COVID-19 when lock-down ends. How do you stay positive in this environment? How do you motivate a team?

Fountain’s David Cooper delves into what we are doing to rise to the challenge?of COVID-19 and stay positive as a team under pressure. The same techniques can be utilised by any company of any size and could help to increase positivity in your teams too.

READ DAVID’S ARTICLE HERE

FINALLY: HOW CAN WE HELP YOU BEYOND DIGITAL MARKETING?

We have built up an amazing network, if you need introductions to any type of specialist or person please call or email us.

4 May 2020

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