Fountain Weekly Briefing: April 27

 

Over the last few weeks we’ve seen businesses settle into the ‘new normal’. Although this has brought with it a whole new set of challenges, Fountain is using this time to get ahead of the latest news and updates in the sector.? 

See our latest findings below, including two new updates from Google.

 
Sending you warm wishes and solidarity,

Rebecca Lewis Smith
Co-Founder & Director of Fountain

 

Google Shopping Updates

We’re pleased to share insights from our Google reps on Google’s new article: It’s now free to sell on Google. Obviously, this seems like an amazing opportunity, so we wanted to make sure that everyone hears the news and understands what this means for your campaigns; particularly Shopping Campaigns, which will benefit the most from this.

Our Quality and Optimisation Lead?Ruth Barton?gives us the updates as they come from Google:

READ THE FULL ARTICLE HERE

Communicating in a Crisis

Are you wondering what messaging to use to captivate audiences during COVID-19? Is the hard sell too insensitive and is the soft sell falling on deaf ears? Our partner from?The Creative Copywriter, Konrad Sanders, identifies the best means of communicating to your audience to?make sure they hear your message loud and clear with all the empathy that these times deserve, in an effective, easy guide.

READ THE E-BOOK HERE

Retail Marketing: Cutting Through The Noise

Our very own?Rachel Murray?has created a 10-part series titled?‘Retail Marketing: Cutting Through the Noise’ offering insights into digital retail marketing.?Alongside Rachel are marketing experts?Radek Stejskal?and?Stepan Kopriva.?In their latest episode, all three will be guiding you through how history can influence our decisions today and how it can help answer several pivotal questions you will be asking:

1. Is this crisis going to be any different?

2. Are consumers going to drastically change their buying behaviour post-pandemic?

3. And how can you adapt your marketing strategy to turn this crisis into an opportunity?

FOLLOW RACHEL HERE

Google Optimize: New Banner Feature

For 90 days, Google has removed test limits on Google Optimize, to allow you the flexibility that you need to communicate the right messaging to your site visitors. Now, you can quickly add a banner message to share important updates with your site visitors.

Click? the button below to read Google’s outline on?how they can help make your messaging clearer.

READ THE ARTICLE HERE

FINALLY: HOW CAN WE HELP YOU BEYOND DIGITAL MARKETING?

We have built up an amazing network, if you need introductions to any type of specialist or person please call or email us.

27 April 2020

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