As a FinTech 50 company, Quintessential Finance Group's flagship product, Pingtree UK, feeds leads for short-term loans into a panel of lenders.
In October 2012, Quintessential approached Fountain to turn the paid search campaign around for one of their brands, when the national agency managing their Google AdWords account was not delivering profitable results.
To manage a monthly spend of ￡100,000, over 37,000 keywords, 500,000 monthly impressions per month and fluctuating lead values, Fountain developed a bespoke reporting solution that allowed data from AdWords, Google Analytics and Pingtree to be collated so that profitability could be tracked right down to the keyword level.
Fountain took over our campaign from one of the largest PPC agencies in the UK, and literally flipped it from loss to profit in the first month. Despite a relatively turbulent time in the online loan market and the complexity of fluctuating lead values, Fountain have consistently delivered results. The campaign enables us to take control of our lead generation, successfully competing with top affiliates from around the world.
Martin Chapman, Commercial Director
In just ten months, Fountain generated over 43,000 accepted leads generating a high six-figure turnover from one website alone, with an average monthly profit of just shy of 8,000. The average cost per lead was reduced by 45.9%.